cover

                           

   
 
BODYWRAPPInc. (1996 - 2001)



enlarge


StoreFront For Art and Architecture
NEW YORK


enlarge

Kunsthal
ROTTERDAM


enlarge

Spiral Wacoal Art Center
TOKYO



Art center
KYOTO

enlarge

BODYWRAPPInc. - BodyEmballage
COPENHAGEN

enlarge

BODYWRAPPInc. - Costumes
COPENHAGEN

enlarge

BODYWRAPPInc. - RAIN™
Kunsthal
ROTTERDAM



BODYWRAPPInc. is a series of fashion-installations comprising of four unique collections of clothing objects: Body Emballage, Costumes, BODYWRAPPInc NY and RAIN™, made of disposable wrapping material from Asia, Europe and North America.

The fashion installations has been exibited in New York, Rotterdam, Kyoto and Tokyo.

On the opening day of the BODYWRAPPinc.NY exhibitions models walk the city streets of New York, Rotterdam, Kyoto and Tokyo, each wearing an original BODYWRAPPInc. NY designer suit made out of mass produced disposable wrapping.

BODYWRAPPInc. plays with the similarities between consumption, packaging and fashion clothing. Both products are meant to communicate the subject/object it wraps and in both cases the cultural identity and nationality of the content is evident from the surface lay out.

By using materials from different parts of the world, cultural differences and similarities are illustrated graphically. The commercial packaging design, normally a means of conveying product information and complacent advertising slogans, forms a pattern of human civilization.

+ Read the exibition text by Camilla Lyngbo Hjort.

+ See press clippings...