FLOuR to FLOweR

Text by Camilla Lyngbo Hjort
2003
www.annettemeyer.com

FLOuR to FLOweR
- Costom made wedding dresses in paper.

It's once in a lifetime - and then it's over.

Annette Meyer offers costume-made wedding dresses in paper flour wrapping materials that originates from individually selected countries around the world. Bride-to-come can order their customized designed wedding dress for this special and unique occasion.

For many women the wedding dress represents the romantic climax of years of speculation, dreams and planning. She steps back into history to create a vision of herself as princess for a day as she is walking down the aisle.

The dress plays with the paradox of the romantic dream, traditional femininity and extensive consumerism of the modern wedding. But despite hinting about the transitory nature of all things, including marriage, and the disposable nature of a dress that so much effort has been put into, the respect for the romantic vision is intact.

The symbolism is clear. Only the beautiful original paper wrappings from flour products are used for the wedding dress project. The bride may choose from materials from all over the world in her search for the right color and pattern on her personal flour dress.

Annette Meyer's 'From FLOuR to FLOweR' concept is combining the historical women's dress with fragile paper wrapping materials to create a series of one of a kind wedding dresses.

The individuality of the bride is of course included in the design and reconstruction of the dress in paper, to accentuate her personal beauty. After all, it's once in a lifetime...