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Launch Event EAT Magazine



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In 2001 Annette Meyer was asked to make the opening event for the launching of the next issue of the Japanese design and Architecture magazine EAT issue no. 7 about packaging.

The three floor building of the Fashion company 'Tomorrowland' got transformed into one big projection screen. The audience was asked to show up in white clothing in order to be able to play within the different projections, becoming a tin toy robot or a huge strawberry.

When the desire for relaxing time was there, three white circled chairs waited for you to chill-out and at the same time experiencing the projection of an immense carrot or smoked salmon laying on your lab.

The space was filled with music, composed by the Japanese DJ and music composer Toru Yamanaka, who at the day of the event played live to accompany the playful happy audience.